That’s the slogan for Washington County’s Convention and Visitors Bureau. Our task was to showcase “The Best of Texas.”
In the center of bluebonnet country, Brenham and Washington County is a special place that embodies Texas history, culture, and natural beauty. This video production highlights all of the stops that delight visitors: festivals, wineries, live music, history and small-town charm.
We worked closely with the Washington County Chamber of Commerce and Convention & Visitors Bureau to capture footage of their little corner of heaven. This video production will be used to promote Brenham and Washington County as a tourist destination. Then we visited historical sites and locations throughout the region to gather our footage.
Producing the CVB's web movies for families and corporate groups involved a lot of location videography. We got to know the area and the people very well on our many sojourns there.
The first step into that adventure was the annual Bluebonnet Festival in Chappell Hill. It was crowds, music, food and a general celebration of the Texas State Flower. Put the camera into almost any position and let the activity tell the story. A low-angle shot of a bluebonnet display on Main Street put the focus into proper perspective.
Transitioning to the Antique Rose Emporium required a slightly more tranquil approach to the videography. That continued with a visit to a local winery. Some subtle movement filled the frame with roses and grapes.
Next, the famous Blue Bell Creameries featured more people and a glimpse into their production process. Think Willy Wonka with ice cream. Once again, it was hold the shot and let the activity do the work.
The final big event of the summer is Hot Nights Cool Tunes in downtown Brenham. Kids dancing in front of the stage said it all, rounded out with teens wandering through the crowds while mom and dad enjoy adult conversations and beverages with their friends.
We also worked with a young family of volunteer actors on a geocaching quest to find out about "the birthplace of Texas." We stayed out of their way and followed their lead in discovering the historical sites. Think "fly on the wall" videography.
For such a short script, we gathered a mountain of B-Roll illustrative footage. Because most of these shots had some sort of movement, either on foot or on the road. From famous Wild West trails, to a cotton gin, to the shops and restaurants on Main Street, we covered all of it.
Many people gave us a friendly wave as we worked (and some made the final cut). Collaboration on the final script required some serious streamlining. With a few final tweaks to the shot selection, the final draft was approved and was added to the Brenham / Washington County CVB web site.
"The Best of Washington County" video won both a Telly award and a Videographer Award.
Finally, the most gratifying result for us is the accurate portrayal of the lively towns between Houston and Austin.