Maybe it's ancient cypress trees, or brain surgery, martial arts, or entomological societies (the study of bugs). We've done 'em all.
Now we can add "pelvic pain" to the list. We had the opportunity to make a physical therapy video program that demonstrated exercises for this all too common problem.
Two excellent and professional "PT's" (physical therapists) appeared on camera for some scripted parts and some action scenes on a therapy table.
They had a sense of humor, too. Their matter of fact explanations usually included an unusual approach, like an umbrella blocking various maladies. The animation and graphics were fun and engaging.
It was fun to cover the activity with multiple camera angles, including one that featured an overhead view. Editing could be precise, with a close-up of the main action.
The selected model was well-cast. She brought just the right amount of seriousness and humor to each scene, as we showed how to perform each exercise.
Since the PT's wrote their own script, they had no trouble with their intros and outros via the tele-prompter.
After multiple revision cycles with tweaks and additions to the many illustrations, we had an easy-to-watch video program about how to deal with pelvic pain. Now what?
This was where our knowledge of the video industry paid off. In addition to,the traditional DVD distribution method, we suggested the Vimeo web site.
After payment, the web movie could be watched by the end user for a specified period of time. Our clients were thrilled. They had no idea it could be so easy to distribute their program. It's now working for them, and their clients, every day.
By applying our usual video production techniques, this video extends the reach of our physical therapist clients beyond Texas, to clients all over the world.