Adding Post Production Polish


Feb 20
Austin Post Production Polish

We'll fix it in post!

The term "post production" is often misunderstood. A common phrase video and film producers are fond of saying is, "we'll fix it in post." That actually happens, even on small productions. In post production, backgrounds can be masked, audio sweetened, noise removed, green screens keyed out. You name it.

Post-production is the final step in the video production workflow, the equivalent of polishing a script. Audio quality, video quality, and tiny details are enhanced and improved.

The program leaves the edit suite and is released out into the world towards its target audience. Via the internet, social media, broadcast TV, or other delivery mechanism, the "medium becomes the message."

During post production, draft versions of preliminary edits can be provided to clients for adjustments prior to final approval. Content and running order are determined in a collaborative effort.

Music, motion graphics, titles, and transitional effects lift a production into the realm of magic. It's amazing how a music bed and graphics can help even the most mundane subjects take flight.

As producers, we have to please ourselves. It's an unending quest for excellence. Seeing everything come together is gratifying. It makes producing videos fun.

And post-production techniques may have evolved since the days in Hollywood when editors would add "opticals" as special effects.

But the intent is the same. During post production, work to make every project as good as you can.

Editing all of the content and creating graphics and effects is like applying the wax to a car or a table-top. It's post-production that makes it shine...

Austin, TX video - Bat Bridge

Need help with post production in Austin, TX or elsewhere in the U.S.?

We'd love to help you tell your story.  Contact us for a quick TV video production quote. Or give us a call: 512-388-9404.