Video Archives | Independent Media Productions Inc.

Category Archives for "Video"

Conference attendees watch the stage

Cool Conference Coverage

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Capturing conference content with professional video production

It’s well-known that summers are hot in our hometown of Austin, Texas. So it was a welcome relief to have a shoot in Denver, Colorado, in mid-September. 

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Mission Accomplished. Helping Non-Profits with Video.

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We love helping non profits forward their mission with video

As Austin-based video producers, we get to work with inspiring non-profits from across the country.  From local associations and initiatives, to national organizations, we pride ourselves on the care and talent we bring to every non profit video production..

A Texas non profit video production story

We recently helped a Texas-wide grant-based program with video production for an inspiring overview video.. This school based leadership program is designed to encourage and inspire student leaders, while also building relationships between the students, school resource officers, and school counselors. Students are challenged with conversations on important topics and trust is built over time. Through the program, students are able to have a positive interaction with law enforcement officers, and mentoring grows.

 Non profit video Texas videographer

How best to tell the story of the program and inspire other school districts to sign up and get started?

 Video for non profit in Texa

Creating non profit video magic...in less than 3 minutes!

We used a testimonial footage of the students, school resource officers and ISD chief of police, along with great photos taken throughout the school year, to get a true picture of just how successful and important this initiative is in the ISDs that have adopted it.

The editing flows from idea to design to execution. We tailored the footage and photos to give a great overview of the program.. The passion and difference this non profit is making is obvious in the final video.

Shannon L.

Leadership Academy Texas

Excellent customer service; I really appreciated that IM took the time to get to know our program and mission before starting work on our project. We are delighted with our informational video, and highly recommend Independent Media!

Every shoot is a new opportunity to learn about the many dedicated, inspiring non-profit organizations we have here in Austin and throughout Texas. We're proud to help our clients tell their stories through video.

Non Profit Video Production Austin TX

Our award-winning video production team will be pleased to help make your next project a success!

Non Profit Video Production

Need help with an non profit video production? Or any other video production services?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Manufacturing Video Production

Made in Austin. Video Tells Your Story.

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Austin area videos for manufacturing and design

As Austin-based video producers, we get to work with interesting businesses throughout our awesome city. From startups to well-established brands, we're always amazed at the variety of industry that's growing in Austin, Texas, including home grown manufacturing and design.

An Austin industrial video production story

We were contacted to capture b-roll and illustrative footage at a local industrial company. We had never heard the term "slip rings." But this is an important manufacturing product and there is a whole industry out there for them. A slip ring is an electromechanical device that allows the transmission of power and signals to a rotating structure.

Austin Manufacturing Videos

The production for each slip ring is very hands-on. And the skilled people we met take great pride in their work. They were all awesome and had a great camaraderie.

Our coverage went from one work station to another, throughout the manufacturing floor. We showcased the operation for an overview to be seen on their web site. 

The final shot was the whole group together. That one took a few tries. We finally got them all to quit laughing and joking with each other by take four. 

Industrial Video Production

Video editing and delivery

The editing flows from idea to design to execution. Utilizing our skills to tell the story of the slip ring group was a good match. Their skill and dedication are obvious in the footage.

Every shoot is a new opportunity to learn about the rapidly growing business community here in Austin, TX. We're proud to help our clients tell their stories through video.

Manufacturing and Industrial Video Production Austin TX

Our award-winning video production team will be pleased to help make your next project a success!

Manufacturing Process Videos

Need help with an ​industrial video production? Or any other video production services?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Video Production in Austin TX

Video Production Austin – Style. Promote Your Product!

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Video production in Austin, TX

Marketing new and existing products makes up a lot of our Austin video production business. We've worked with startups, entrepreneurs and established companies over the years to come up with creative ways to reach their target markets. From Kickstarter videos to step-by-step product explainer videos, corporate overviews to testimonial-driven stories, we've crafted productions for every type of product and company!

Reach your target market through creative video production

As a video production company in Austin, TX, we never know what our great city of entrepreneurs is going to invent next. We had a fun afternoon recently showcasing a genius solution to a common problem.

"Necessity is the mother of invention"

We've all heard that adage, and it's true. Many great ideas spring forth because the world NEEDS something. Like the wheel. Or smartphones. Or something that keeps critters out of your trash.

This entrepreneur has designed an ingenious device to keep animals out of trash cans that still allowed standard garbage trucks to pickup and empty the cans. Genius! 

After collaborating with our client and streamlining the script, and reading it out loud for timing and exact wording, we set up a studio scene for the on-camera pitch and demonstration.

Video Production Austin TX

Our award-winning video production team will be pleased to help make your next project a success!

The first run-through was a little nervous, but full of energy and passion for the new product. Take one was upbeat and energetic. Take two was more matter-of-fact. Between the two, we edited an effective basic track for the on-camera narration. Then we read off-camera while our inventor/client did the actual step-by-step demonstration. There were a few funny out-takes. (There always are.)  We shot nice "beauty shots" of the simple product details.

Post production brings it all together

Editing combined live demonstration video of the product in use with cool 3D animation of the product in action, stock photos and the studio demonstration footage. Two music pieces set just the right tone, and a few screen text details enhanced the message. 

In three minutes, our on-camera inventor explains the problem, demonstrates the solution, and then asks the viewers to visit the web site. All of the elements work together. Our video production techniques produced an effective product demonstration with high-quality production values.

Taking a problem and offering an ingenious solution is at the heart of every great product. This entrepreneur has solved the messy problem of litter in a very elegant way. We enjoyed working with the team to really show the benefits of the product.

Video production is a perfect way to reach your target market and educate them on your product's key features. Here are some tips:

  • If it ain't on the page, it ain't on the stage. Scripting is crucial to deliver your message. Today's video audiences have short attention spans. Edit, edit, edit. And then practice speaking the script out loud. You'll hear clunky phrasing easier that way. 
  • Graphics tell a story faster than words. Add graphics, illustration and text to the mix to get your point across. Animations and motion graphics help keep your audience interested and entertained.
  • Once we get into video post production, hard choices need to be made. Don't be afraid to cut any repetition and tighten the video to its essence. Your pitch will stand out on its own without a lot of filler!
  • End with a good call to action, be that a website link, plea for Kickstarter backing, phone number or request to follow on social media!

Marketing and product video productions can educate and excite your users about your product's features and benefits. We'd love to help you promote your product or service!

Video Production Austin Texas style

Telling a story: Video Production in Austin, TX

3D Animation Helps to Effectively Demonstrate the Product

Every company needs fresh videos for their websites and social media channels that really connect with end users. Whether you are promoting a product, service, or brand, video production just plain works to reach your target market. 

Video Production in Austin TX

Need help with a marketing video production? Or any other video production services?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Have an upcoming video production project?

Austin social marketing video production

Here’s the Pitch! Effective Social Media Video Production

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Reach your social media audience with compelling video production

Ah yes. Those smart entrepreneurs. Changing the world with their new ideas. 

As Austin, Texas based video producers, we meet our fair share of them. Such was the case for a pretty epic recent green screen shoot. This video production was well scripted, with heavy use of the teleprompter. Our standard two-camera approach enables us to do pick-ups for flubbed lines and keep going. 

The product is a nationally marketed unique dietary supplement with cutting edge ingredients that improves mental clarity and focus while fighting fatigue. The target markets are busy moms, stressed college students, business professionals, entrepreneurs and more. I mean, who doesn't need better focus and clarity?

Social media video production is a perfect way to reach your target market and educate them on your product's key features. Here are some tips:

  • Scripting is key!  Hone your message. Read the script out loud! The way we speak "on the page" and in real life are very different! Your ear will hear awkward phrasing that your eye misses. And then practice. practice. practice your delivery..
  • Include illustrations, animations, and text call outs to support the script. Images can often get information across quicker than spoken words.
  • Editing is key! Once you view the video, don't be afraid to make cuts. The attention span of today's viewer is (sadly) fairly short. Tighten up any repetition.
  • Call to action. Wrap up with a good call to action, whether that be website links, phone numbers, or other forms of contact.

The shoot went well and we had several takes of the evolving message. In post-production, we added illustrative images, b-roll and screen graphics to dramatize the usage of the product.

The end result is a series of finely tuned messages for each of the target audiences. With our positive feedback, our non-professional on-camera talents got better with each take. By the end of the shoot, they were really having fun.

Performance, image, words, and tone - it all has to work together. When it does, it's magic. 
These videos will be used on the company's website and in their social media channels to connect to their audience and drive sales.

We enjoyed working with our smart, Austin-based entrepreneurs. Once again, we applied our skills to the task at hand and produced an effective end result. And we are proud to say that we used the product as we were editing- AND IT WORKS!

Product marketing video

Telling a story: Austin social media video production

Social Media Marketing - Austin video production

Every company needs fresh videos for their websites and social media channels that really connect with end users. Whether you are promoting a product, service, or brand, ​social media video production just plain works to reach your target market. 

Austin social media video production

Need help with a marketing video production? Or any other video production services?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Social media video production in Austin TX

Our award-winning video production team will be pleased to help make your next project a success!

Austin interview production company

Is this Mic Live? Compelling Interview Video Production

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Capturing interview videos to tell a story or drive an initiative

As Austin video producers, we get to meet a lot of interesting people from all walks of life. Sometimes we meet the actual movers and shakers in our awesome city. Such was the case for a recent project that had us moving around town to capture eleven compelling interview videos.

Many parts of the community, businesses and city government are working together to train and "up skill" the Austin area workforce in key areas: medical, IT, manufacturing, and skilled trades. As our city grows (and grows and grows), we'll need a skilled workforce to keep up with demand and fill these crucial "middle skill" jobs.

Use testimonial and interview videos to speak to the "heart" of the matter

For this interview video production project, we talked to Austin Mayor Steve Adler, Travis County Judge Sarah Eckhardt, the CEO of Workforce Solutions, the president of Goodwill Industries Central Texas, the president of Austin Community College, and many other community workforce training leaders as they come together for this initiative.

Austin Mayor Steve Adler Interview Video

Austin Mayor Steve Adler

Some of the interview spaces were big and enabled us to set up and light the scene like a TV interview. But some spaces were fairly cramped and we had to be minimalist in our approach to the scene.

The interview videos from each unique perspective were the most important element in telling the collective story. The same three questions yielded very different answers from our eleven on-camera subjects.

Our two-camera approach gave us an option of a medium shot or a close-up. The seamless cutting between soundbites crafted the overall message.

The collective initiative to educate, train, and place workers yielded three separate programs that featured the community leader testimonial videos. The final results were shown on the big screen at a local movie theater during a gala event celebrating the first year of the initiative.

Video is a perfect way to train your workforce and spread your mission to your stakeholders

Best results always come from a professional, but low-key vibe on-set. We accomplished that by getting to each location early and pre-lighting the scene. The subjects could sit down, get mic'ed up and GO. Our preparation made the process simple.

Austin interview video production

We captured first-hand what makes Austin great and how we are moving forward. It's a collective mindset with the Austin community and leaders all pulling in the same direction. In this case to help with unemployment and underemployment and lift people out of poverty through advanced training, building the workforce of tomorrow.

Interview video production in Austin, TX

Need help with testimonial and interview video production? Or any other video production services?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Austin Kickstarter Video Production

Kickstarter Video Production

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Pushing the Limits: Austin Kickstarter Video Production

Ever been in the back of the beyond or off the grid having an adventure and wished you could take a hot shower? We recently produced a Kickstarter video for a company who has solved that exact problem.

Need help with your Kickstarter video production? We'd be glad to help craft your message and "kick" it out for successful crowdsourced funding! 

Video production sometimes seems to make dreams possible. Such was the case with our recent fundraising video for a Kickstarter campaign. As Austin-based video producers, we are blessed to be in a vibrant community where many local entrepreneurs are in need of media support. It's our job to bring their vision to life for a product or idea. As usual, it all starts with the script. And, as usual, it takes time and effort to make the script RIGHT. What's on the page doesn't always work on the stage.

Use video to spread your mission and message to the masses!

We pushed the on-location envelope by setting up our teleprompter, cameras, equipment and crew OUTSIDE in the Austin summer heat. Working in bright sunlight is never easy, but it worked out splendidly. 

Our female on-camera talent wasn't a professional actress, but she had a lot of media experience and she nailed the content. Huge win for the client's gut instinct that she would be a great choice.

Austin Kickstarter Video

Coupled with shots of the product in use, the video tells the story of how the entrepreneur came up with the idea and how the product kicks the pants of competitors like cold "bucket" shower sprayers or wet wipes. And since the product is such a water saver, it is a natural for use in water stressed areas, after natural disasters and more.

Austin Kickstarter Video Production Company

With each edit version, the video got better. As the dream slowly morphed into reality, the Kickstarter campaign was ready to be kicked off! 

That's what we love about our profession as video producers. We meet passionate people with great ideas, and we push ourselves creatively. Every day is a new adventure. Click here to see the Kickstarter campaign.

We enjoyed this Kickstarter video production that really showed the unique vision of the entrepreneur and his team. Crowdfunding fundraising videos are a lot of fun to work on, and we were happy to craft an exacting message to help move the target market.

Austin Kickstarter Video Production

Need help with Austin Kickstarter video production or fundraising video production?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Non-Profit Video Production

Ronald McDonald, Mattresses, and Volunteers

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Non-Profit Video Production 

What do you get when you couple CH Robinson, Tempur-Pedic, Ronald McDonald House and lots of enthusiastic volunteers, including local soldiers?

After installing the 5,000th Tempur-Pedic mattress donated in the U.S. to the Ronald McDonald House in Austin, TX, you get a good night's sleep for the parents of sick kids. And then you get a feel-good video showcasing the time and effort of all involved. This non-profit video production was a great project for all involved.

We spent the day putting our video production know-how to use for a very good cause. In fact, very time we do a video project for a good cause, we get out more than we put in!

We interviewed representatives from CH Robinson, Ronald McDonald House and Fort Hood. It was a big "hoorah" push from everyone, from the volunteers, to the local soldiers, corporate sponsors, patients, parents and more. 

And then the real Ronald McDonald even jumped in to help the soldiers complete the mission! We also discovered that Ronald McDonald stays in character, no matter what!

We enjoyed this non-profit video production that showcased the good works done on that day. After editing, he video showcased the outreach done by the client and and was shared with the local news media.

non-profit video production company

Need help with non-profit video production in Austin, TX or elsewhere in the U.S.?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Austin Video Production

Filming Outside “Austin City Limits”

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Filming outside "Austin City Limits"

We love working inside the Austin city limits- our regular flight path. As an Austin-based video production company, we are usually within a 100-mile radius. But sometimes, our radius expands.

It's not unusual to have shoots in Houston or Dallas or San Antonio. There have been some memorable trips to far West Texas. We've also produced videos in Las Vegas and California for Austin-based clients. We even did a shoot in Altoona, PA; we visited Gettysburg on our way back to DC.

This year, we have the opportunity to cover an international conference in Atlanta, Georgia. We covered the group's last conference in Austin. That's how we got to know each other.

Video production - On the road again...

Now we have the challenge of assembling the exact assortment of equipment we'll need to do the job. And then we need to pack it all for transport via the airline industry. In Austin, we have the luxury of throwing everything we might need into our production van. But on a trip like this, we have to really think it through. 

The location is also important. We will need to contact the Audio/Visual people and determine how we can work together and how they can help us. Then once the equipment dragon has been dispatched, our coverage instincts kick-in. The Q&A aspect of this conference is important. An overall audio feed is crucial.

We'll have two cameras covering presenters, PowerPoint details, and audience questions.  It's what we do. It's not difficult. But camera operation requires alertness. Since we will be editing each presentation, we will need to acquire title slides and cutaway shots. Cover the conference subject matter; cover ourselves for the edit.

This time, we will be acquiring interviews away from the conference. Lighting, microphones, and the right lens will be key.  We apply tried and true production techniques to our overall approach. 

Video editing - Back in the saddle...

The final chapter to our out of town adventure comes when we download the footage into our editing system. No one will ever know that it was transported across state lines!

Any extra zest or fun we get from experiencing a new place is secondary to the job at hand. But out-of-town working shoots keep us sharp. It pushes the envelope. 

Equipment, technique, and collaboration. It's a formula for success that's been honed by our video production experience. 

We're proud Austin townies, but it's good to expand our horizons outside our comfort zone, and our time zone...

austin video production companies

Need help with video production in Austin, TX or elsewhere in the U.S.?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Austin Post Production Polish

Adding Post Production Polish

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We'll fix it in post!

Post production really makes a project sing. A common phrase video and film producers are fond of saying is, "we'll fix it in post." That actually happens, even on small projects. In post production, we mask backgrounds, sweeten audio, remove noise, and key out green screens. You name it!

Post-production is the final step in the video production workflow, the equivalent of polishing a car, or say, a script. We enhance and improve audio quality, video quality, and tiny details.

During post production, we draft versions of preliminary edits for the client to review before the final approval. We determine content and running order in a collaborative effort with our clients.

Next, we add music, motion graphics, titles, and transitional effects to lift a production into the realm of magic. It is really amazing how a music bed and graphics can help even the most mundane subjects take flight.

After we complete the post production stage, the program is released out into the world. Whether via the internet, social media, broadcast TV, or other delivery mechanism, the "medium is the message."

As producers, we have to please ourselves. Because video production is an unending quest for excellence. As a result, seeing everything come together is gratifying and it makes producing videos fun.

Finally, post-production techniques continue to evolve since the days in Hollywood when editors would add "opticals" as special effects.

But the intent is the same. During post production, work to make every project as good as you can.

Editing all of the content and creating graphics and effects is like applying wax to a car or a table-top. Post-production makes everything shine!

Austin, TX video - Bat Bridge

Need help with post production in Austin, TX or elsewhere in the U.S.?

We'd love to help you tell your story.  Contact us for a quick TV video production quote. Or give us a call: 512-388-9404.