Video thoughts Archives - Independent Media Productions Inc.

Category Archives for "Video thoughts"

Austin Video Production

Filming Outside “Austin City Limits”

Video , Video thoughts

Filming outside "Austin City Limits"

We love working inside the Austin city limits- our regular flight path. As an Austin-based video production company, we are usually within a 100-mile radius. But sometimes, our radius expands.

It's not unusual to have shoots in Houston or Dallas or San Antonio. There have been some memorable trips to far West Texas. We've also produced videos in Las Vegas and California for Austin-based clients. We even did a shoot in Altoona, PA; we visited Gettysburg on our way back to DC.

This year, we have the opportunity to cover an international conference in Atlanta, Georgia. We covered the group's last conference in Austin. That's how we got to know each other.

Video production - On the road again...

Now we have the challenge of assembling the exact assortment of equipment we'll need to do the job. And then we need to pack it all for transport via the airline industry. In Austin, we have the luxury of throwing everything we might need into our production van. But on a trip like this, we have to really think it through. 

The location is also important. We will need to contact the Audio/Visual people and determine how we can work together and how they can help us. Then once the equipment dragon has been dispatched, our coverage instincts kick-in. The Q&A aspect of this conference is important. An overall audio feed is crucial.

We'll have two cameras covering presenters, PowerPoint details, and audience questions.  It's what we do. It's not difficult. But camera operation requires alertness. Since we will be editing each presentation, we will need to acquire title slides and cutaway shots. Cover the conference subject matter; cover ourselves for the edit.

This time, we will be acquiring interviews away from the conference. Lighting, microphones, and the right lens will be key.  We apply tried and true production techniques to our overall approach. 

Video editing - Back in the saddle...

The final chapter to our out of town adventure comes when we download the footage into our editing system. No one will ever know that it was transported across state lines!

Any extra zest or fun we get from experiencing a new place is secondary to the job at hand. But out-of-town working shoots keep us sharp. It pushes the envelope. 

Equipment, technique, and collaboration. It's a formula for success that's been honed by our video production experience. 

We're proud Austin townies, but it's good to expand our horizons outside our comfort zone, and our time zone...

austin video production companies

Need help with video production in Austin, TX or elsewhere in the U.S.?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Austin video production company

Austin, Texas Baby!

Video , Video thoughts

Where We Live

As an Austin video company, the term "where we live" takes on two different meanings. Using technology creatively to tell a story is very much where we "live".  We also physically live in Austin, Texas: more on that later.

In video, pre-production is key

Even though we love the adventure and unexpected aspects of each production, we also try to limit or control the unexpected. Call it experience.

The value of scouting, or doing preliminary reconnaissance, is huge, even for small shoots. Knowing the technical details is “where we live.”

A recent Media Training video production benefitted greatly from our recon mission the day before the shoot. First, where would we shoot? Next, what was the client trying to accomplish? What is the space like? What gear do we need to facilitate the session successfully?

All of those questions were answered in a half hour at the location. Much of the anxiety and potential complexity was eliminated. Bottom line: we were ready, had the right equipment in place, utilized their existing set-up well, and accomplished the intent of the endeavor. As a result, it went very well, and it was fun.

Then,  a Greek chorus of media trainers, who had flown in specifically for this training, weighed-in effectively after each playback of the founder’s responses to typical media questions. During this phase, we even recorded their feedback. We hadn't expected to do that, but we were in position and ready for it when the opportunity appeared. 

video production companies Austin TX

We're proud to be an Austin video company...

The other aspect of “where we live” also raised its head during the media-training session. The founder/CEO had started the company in his apartment in California, but he LOVED AUSTIN. It sounded familiar, and we knew what he was talking about. We are proud of this Austin success story.

Our city of educated, creative talent has provided exactly the culture needed to grow the company beyond the wildest dreams of its founder. Austin attracts people from all over the country for it's positive energy. As an Austin video company, we like being part of that.

Most of all, providing that easy-going-but-effective support was our job for the day. We love our city, and we love using our video production skills  to apply our creative arts to the business world.

Austin, TX video - Bat Bridge

Need video production help  in Austin, TX or elsewhere in the U.S.?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Austin Overview Video

Every Ring Tells a Story

Video , Video examples , Video thoughts

Austin Overview Video

Every Ring Tells a Story

Each overview video production has some interesting facts and adventure connected to it. But some have a bit more than others.

A view inside the world of reclaimed and sinker woods turned out to be fun and fascinating. It was for a wonderful client east of Austin in Manor, Krantz Recovered Woods. They specialize in salvaging virgin growth wood, from old buildings, warehouses, barns, etc., and turning it into amazing products ready for flooring, beams, trim and one of a kind furniture pieces.

Wood from before the Roman Empire, buried in the swamps of Louisiana

overview video production

Still of animation from an Austin overview video for Ancient Buried Cypress wood.

They had salvaged 14 truly ancient cypress trees, some that pre-dated the Roman Empire! But how to market this ancient wood....the oldest for sale in the world?

Overview video to market rare wood

We collaborated with the knowledgeable owner on the scripts, for both an overview video and the video for the amazing ancient buried cypress.

But how to REALLY SHOW IT? Drone videography seemed to be the right tool at the right time for the right view of the huge wood stacks. As the device swooped up and over the ancient woods, we couldn't help but be reminded of the famous scene in the movie, "2001," the cut from a bone in the air to a spaceship...the advance of technology.

There was no need for any sort of teleprompter device for the owner's on-camera parts. He knew what to say. We shaped the ever-evolving script around his on-point soundbites.

Every type of video production tool was used: animation of how the buried cypress came to be lodged in a Louisiana swamp, vintage still photos, iPhone video from the actual excavation, graphics, the drone videography, and our normal B-Roll coverage.

Once we had locked the script, we searched and found just the right voice for the narration. And after some feedback, the final tweaks produced two videos that represent this beautiful natural product from Mother Nature.

We knew next to nothing about rare woods when we embarked on our latest video adventure. But now we appreciate it after our immersion into that world.

Our video production expertise, in collaboration with our client's expertise and enthusiasm about rare woods, yielded a final product that represents us both.

Krantz overview video

Need a marketing or overview video produced in Austin, TX or elsewhere in the U.S.?

We'd love to help you with overview video production.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Austin Convention Video Production

Give a Peek Behind the Scenes

Video , Video examples , Video thoughts

Give a peek "behind the scenes" and everyone learns.

Usually, we don't want people to view our messy, meandering processes. The "sausage-making" so to speak. We carefully curate our content, polish our message and keep the lessons we learned along the way very private indeed.

But we recently produced a series of webisodes for the Professional Convention Management Association and Austin Convention & Visitor's Bureau that aimed to do exactly the opposite. We pulled back the curtain on what it takes to plan and stage a MAJOR industry convention, so that everyone can up their game.  It was the ultimate convention and meetings group planning for the ultimate annual meeting!

These webisodes, released over many months, took the viewer along on the road to this big annual convention, and gave amazing insider tips on how to come up with new ideas, fresh content, and how to take advantage of the location of the meeting to delight event goers.

Webisode convention video series gives an inside out look at the meeting planning process.

Each of the six webisodes featured a combination of interviews, B-Roll, and lots of abstract graphic illustration. We put industry experts on-camera, and their sound-bites had to count. A two-camera approach for bridging together content worked well. Then, there we gathered illustrative B-Roll at the convention center and all around town to complete this this Austin convention video production. With a Steadicam and a second unit, we acquired actual meetings in a conference room and viewing spaces at the convention center. And we used every frame of footage. But some concepts are better represented and illustrated with motion graphics and screen text. 

In all, we got to work with a team of smart, creative people and helped them communicate their message to their target market. By "pulling back the curtain" on their own planning process, the web series helped other meeting planners spark new ideas.

Here's one webisode from the series, addressing how to Leverage the Convention Destination.

Austin, TX video - Bat Bridge

Have an upcoming meeting or convention in Austin, TX or elsewhere in the U.S.?

We'd love to help you with event or conference video production. Contact us for a quick quote. Or give us a call: 512-388-9404.

Austin Video Editing

Video Editing for Short Attention Spans

Video , Video thoughts

We can get that down to one minute...right?

In today's go-go no time world, it seems that our attention spans are getting shorter and shorter. Our clients now often ask us to boil down hours of video into short, succinct video blasts. Training videos that used to be 30 minutes? Now we need them to be 10. 5 minute videos are now 2 minute videos. We ALL have do more with less time!

It's no secret that lawyers like to talk. They're paid very well to do it. Our recent challenge in working with a national association of  justice-seekers was to streamline their interview sound-bites into a coherent five-minute message.

The two-camera approach worked well for bridging comments. It enabled us to cut for content AND for dramatic emphasis. But even experienced legal counsellors can get nervous and try too hard when talking to their peers. Part of our job was putting them at ease. We could usually connect by asking about their city or state. They're always proud of something there, no matter where it is. That's part of the low-key approach to interview tone-setting.

Editing content down, and down and down...

After gathering hours of issue-related wisdom, the editing room became a brutal exercise in separating wheat from chaff.

Only the best 1 per cent could make it into the final piece. Three themes emerged: money-giving, political clout, and networking.

We grouped the sound-bites together according to theme, saving the best and most dramatic one for the close: "For 50 years it's been the heart of my practice, but also the backbone." Cha-Ching. We know a good sound-bite when we hear it. The fact that it was delivered with a knowing, New Orleans Cajun twang just added to the effect.

We dressed up the best 1-per cent with a bookend open and close, featuring music and the organization's logo. The disparate comments became a program.

Our editing instincts got sharpened into a fine, surgical instrument. We found the message in the mountain of interview answers.

Michelangelo found his statue of David in a rejected piece of marble. Sometimes that approach works in the world of video production, too. You release the artwork from the marble that surrounds it. Whittling down the marble to find the masterpiece!

Video Editing Company

By David Gaya (Own work), via Wikimedia Commons

Have an upcoming video production? We'd be happy to work with you! We serve markets throughout Texas and nationwide with award-winning video production services.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Austin event video production

Event video production: Lights, camera, action!

Video examples , Video thoughts

Event video production

Event video production is a great way to promote next year’s event, or provide the meeting content for those who couldn’t make it. We film conferences and events throughout Texas for our clients.

We have years of experience covering multiple breakout sessions and also producing highlight videos to help with your marketing efforts. Many of our clients choose us for their events year after year, which is always an honor.

Whether you are a local group, or an out-of-town company, we work with all of the local hotels and conference centers to make sure that your event comes off flawlessly. We will scout the location and liaison with the hotel’s AV contacts to ensure the best possible sound and lighting for your event.

Here is a link to a short “highlights” video we produced for a client’s large annual conference. We spent 2 days filming with multiple cameras throughout the event, and gathering interviews on the fly.

Client Review

Here’s a nice review from a client. We have now produced their conference videos for years:

Independent Media Productions performed both the recording and video processing for our AppSecUSA conference in Austin TX. Even though we gave them little notice, they came into the conference and set up quickly, in a professional manner. Their presence was barely noticed as they recorded the sessions. The quality of the videos produced was outstanding, both in video and sound quality, their rates were reasonable, and the turnaround time for production was very good. Also it should be noted that Stacy Formby, who handled the video production, worked with me very quickly to both tweak and deliver the videos quickly and efficiently. I would certainly use Independent Media Production again for our next conference”. – D. Hughes, AppsecUSA

corporate event video production

Click to contact us for a quick video production estimate.

Austin video production

New year, fresh video content needed!

Video thoughts

A new year, and a new to-do list. We often get calls from companies that need a new video production…yesterday! It seems like video is on everyone’s list of “things-we-need-to-update,” or “things-we-need-to-pay-more-attention to.”

Maybe you have a video produced years ago that is out of date. Or something that was produced in house that isn’t quite up to brand standards.

Bottom line, the start of a new year is a good opportunity to set goals for your business. And video is a hard-working part of the marketing mix.

Video reaches people with more “stickiness” than other mediums. And videos can live on: on your website, in your social media channels, and more. Video use on the internet has exploded, and keeping your content fresh, relevant and engaging is key.

Worldwide, 75% of the people have access to a mobile phone; 59% of mobile device users prefer watching video over reading text.

Potential customers who view videos are 64% more likely to buy products or services. Video production makes web site stand out, since 70% of the top 100 search listings include web movies and video.

Check that video production off your to-do list

Contact us for a quick video project estimate.

Video production, the future is now.

Video examples , Video thoughts

The turn of the year makes us think about where we are as a society. Surely we should all be George Jetson by now, driving our spaceship to work.

New Product Introduction Videos

New Product Video Production

New Product Introduction Video Production

There are a few references to The Jetsons that HAVE come to pass. You can talk to and see people on your phone or computer via Zoom, FaceTime, Skype and video conferencing systems.

One of our favorite clients provides a cutting edge video conferencing solution for businesses. We work with their marketing team to shoot entertaining and educational "green screen" new product introduction videos featuring their experts on-camera.

Employee Testimonial and Recruitment Videos

We recently completed several management and employee on-camera testimonials and company overview videos for Aurigo Software. They are planning to hire many new people in the coming months. Each of their videos showcased a different aspect of the company, all targeted for new-hires. It helped to have our teleprompter in place for the scripted comments.

Click to play

Educational Webisode Video Production

Throughout the year we will be producing a series of "webisodes" for an large event planner association. By capturing real-life event planning, interviews with experts, and Austin-area B-Roll over the course of several months, viewers will be taken on a “journey in event innovation.” The videos will give viewers a behind the scenes look at how to reach stakeholders, generate ideas, leverage destinations, design environments, integrate technology, market and communicate, and more.

Event Video Production

Austin event video production

Event and conference video production in Austin, TX

We look forward to providing event coverage for many groups that have annual meetings and conferences. Some of them have enlisted our help for several years in a row. They've become old friends. We often provide multi-camera coverage of keynotes and breakout sessions, as well as capturing interviews and testimonials from attendees. Often we compile a snazzy "highlights" reel of the event to be used for marketing in the future.

We love what we do. Every day is different; collectively it brings a mix of new and familiar faces in the work that we do. Please contact us if you need help with an upcoming video production. We're looking forward to new adventures in the future.


Do you have a video production project ready to quote? We're here to help!

A video production spectacular!

Video thoughts

It’s that time of the year for “NAB.” After surviving SXSW each year, we quickly turn our attention to this enormous trade show.

In Las Vegas each spring, acres upon acres of the top video equipment manufacturers and suppliers peddle their wares at the convention center. There are always many tempting new cameras, lights and other tools to look at to add to our gear package, and tons of opportunities for continuing education.

Last year we had a great time at some off-site vendor events, including the zany SuperMeet. Here, vendors demonstrated their super-cool hardware and software offerings, and a huge raffle gave away thousands of dollars worth of prizes.

We always learn a lot of the latest tips and tricks by watching in-booth demonstrations, and the show is inspiring to see how the entire industry continues to evolve. From movies, to news, to corporate video production, the tools and techniques are always evolving.

The show is BIG, and can be overwhelming. But NAB always gives us fresh ideas about video production that we can use for to help our clients.

multimedia production
Contact us for a quick video project estimate.

Otto Struve telescope at UT McDonald Observatory

McDonald Observatory Video: Celebrating 75 Years of Star Watching

Video thoughts

William Johnson McDonald, a banker from Paris, Texas, left most of his fortune to the University of Texas at Austin. His dream was that it be used to build a world-class observatory, and that’s just what happened. Dedicated on May 5, 1939, the observatory turns 75 years old this year. It is an amazing place, located in the Davis Mountains in West Texas, one of the darkest places in the U.S.

McDonald Observatory Video Production

We were honored to be called upon to produce a new over McDonald Observatory video overview, coinciding with the big anniversary. We had produced earlier overview videos that played in the Visitor’s Center and Hobby Ebberly telescope. Now it was time to tell a new story about the “brain motor” that is the McDonald Observatory. We spent several days gathering footage at the Observatory, getting to go “behind the scenes” at the three big telescopes on the mountains with our executive producer, Damond Benningfield. Incorporating new interviews with astronomers and professors, plus wonderful animations and illustrations from NASA and other sources, the new video 21st Century ‘Brain Motor’ will play in the Visitor’s Center and educate visitors to the Observatory about the history and mission of the facility for years to come.

If you have a chance to get to the Observatory and attend a lecture or star party, you won’t be disappointed. Nothing quite prepares you for how dark the sky is and how bright the stars are. The Bullock Texas State History Museum in Austin is also featuring an exhibit from May 1-June 29. A model of the Otto Struve telescope will be on display. Other events to celebrate the anniversary are planned throughout the state. Check the McDonald Observatory website to find out more.

Happy Birthday McDonald Observatory!


Do you have a video production project ready to quote? We're here to help!

National Association of Broadcasters

Gear, gear, gear, gear…

Video thoughts

Each year we look forward to “NAB.”

This is the world’s largest concentration of video equipment manufacturers and suppliers at the National Association of Broadcasters convention in Las Vegas each spring. All of the “gear” manufacturers are out in full-force, trying to tempt us with their latest and greatest offerings. We tend to stumble from one amazing new piece of “shiny” to another.

Independent Media Productions, Inc. provides video production services for Austin and a nation-wide clientele. Our Sony HD cameras work well in acquiring high-end professional footage across a variety of platforms.

This year we are taking a hard look at the newest Sony 4K camera as a great addition to our location acquisition mix.

We love Cartoni tripods, and we always stop by their booth to say hello. They usually want to give us a refresher course in balancing the camera properly and we let them!

Our editing systems have all sorts of green-screen and special effects options demonstrated by industry pros that make it all look so easy. We always pick up the latest tips and tricks by watching in-booth demonstrations.

The show is so large that it’s overwhelming. But it does provide an insight into the ever-changing industry of video production.

NAB provides us with a world view of video production and how it is utilized to benefit a diversity of corporate, broadcast and non-profit clients.

Contact us for a quick video project estimate.