Stacy Formby

All Posts by Stacy Formby

About the Author

I love helping clients tell their story through creative video production, marketing communications, website design, online marketing, and more.

Manufacturing Video Production
May 06

Made in Austin. Video Tells Your Story.

Video , Video examples

Austin area videos for manufacturing and design

As Austin-based video producers, we get to work with interesting businesses throughout our awesome city. From startups to well-established brands, we're always amazed at the variety of industry that's growing in Austin, Texas, including home grown manufacturing and design.

An Austin industrial video production story

We were contacted to capture b-roll and illustrative footage at a local industrial company. We had never heard the term "slip rings." But this is an important manufacturing product and there is a whole industry out there for them. A slip ring is an electromechanical device that allows the transmission of power and signals to a rotating structure.

Austin Manufacturing Videos

The production for each slip ring is very hands-on. And the skilled people we met take great pride in their work. They were all awesome and had a great camaraderie.

Our coverage went from one work station to another, throughout the manufacturing floor. We showcased the operation for an overview to be seen on their web site. 

The final shot was the whole group together. That one took a few tries. We finally got them all to quit laughing and joking with each other by take four. 

Industrial Video Production

Video editing and delivery

The editing flows from idea to design to execution. Utilizing our skills to tell the story of the slip ring group was a good match. Their skill and dedication are obvious in the footage.

Every shoot is a new opportunity to learn about the rapidly growing business community here in Austin, TX. We're proud to help our clients tell their stories through video.

Manufacturing and Industrial Video Production Austin TX

Our award-winning video production team will be pleased to help make your next project a success!

Manufacturing Process Videos

Need help with an ​industrial video production? Or any other video production services?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Video Production in Austin TX
Mar 13

Video Production Austin – Style. Promote Your Product!

Video , Video examples

Video production in Austin, TX

Marketing new and existing products makes up a lot of our Austin video production business. We've worked with startups, entrepreneurs and established companies over the years to come up with creative ways to reach their target markets. From Kickstarter videos to step-by-step product explainer videos, corporate overviews to testimonial-driven stories, we've crafted productions for every type of product and company!

Reach your target market through creative video production

As a video production company in Austin, TX, we never know what our great city of entrepreneurs is going to invent next. We had a fun afternoon recently showcasing a genius solution to a common problem.

"Necessity is the mother of invention"

We've all heard that adage, and it's true. Many great ideas spring forth because the world NEEDS something. Like the wheel. Or smartphones. Or something that keeps critters out of your trash.

This entrepreneur has designed an ingenious device to keep animals out of trash cans that still allowed standard garbage trucks to pickup and empty the cans. Genius! 

After collaborating with our client and streamlining the script, and reading it out loud for timing and exact wording, we set up a studio scene for the on-camera pitch and demonstration.

Video Production Austin TX

Our award-winning video production team will be pleased to help make your next project a success!

The first run-through was a little nervous, but full of energy and passion for the new product. Take one was upbeat and energetic. Take two was more matter-of-fact. Between the two, we edited an effective basic track for the on-camera narration. Then we read off-camera while our inventor/client did the actual step-by-step demonstration. There were a few funny out-takes. (There always are.)  We shot nice "beauty shots" of the simple product details.

Post production brings it all together

Editing combined live demonstration video of the product in use with cool 3D animation of the product in action, stock photos and the studio demonstration footage. Two music pieces set just the right tone, and a few screen text details enhanced the message. 

In three minutes, our on-camera inventor explains the problem, demonstrates the solution, and then asks the viewers to visit the web site. All of the elements work together. Our video production techniques produced an effective product demonstration with high-quality production values.

Taking a problem and offering an ingenious solution is at the heart of every great product. This entrepreneur has solved the messy problem of litter in a very elegant way. We enjoyed working with the team to really show the benefits of the product.

Video production is a perfect way to reach your target market and educate them on your product's key features. Here are some tips:

  • If it ain't on the page, it ain't on the stage. Scripting is crucial to deliver your message. Today's video audiences have short attention spans. Edit, edit, edit. And then practice speaking the script out loud. You'll hear clunky phrasing easier that way. 
  • Graphics tell a story faster than words. Add graphics, illustration and text to the mix to get your point across. Animations and motion graphics help keep your audience interested and entertained.
  • Once we get into video post production, hard choices need to be made. Don't be afraid to cut any repetition and tighten the video to its essence. Your pitch will stand out on its own without a lot of filler!
  • End with a good call to action, be that a website link, plea for Kickstarter backing, phone number or request to follow on social media!

Marketing and product video productions can educate and excite your users about your product's features and benefits. We'd love to help you promote your product or service!

Video Production Austin Texas style

Telling a story: Video Production in Austin, TX

3D Animation Helps to Effectively Demonstrate the Product

Every company needs fresh videos for their websites and social media channels that really connect with end users. Whether you are promoting a product, service, or brand, video production just plain works to reach your target market. 

Video Production in Austin TX

Need help with a marketing video production? Or any other video production services?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Have an upcoming video production project?

Austin social marketing video production
Jan 28

Here’s the Pitch! Effective Social Media Video Production

Video , Video examples

Reach your social media audience with compelling video production

Ah yes. Those smart entrepreneurs. Changing the world with their new ideas. 

As Austin, Texas based video producers, we meet our fair share of them. Such was the case for a pretty epic recent green screen shoot. This video production was well scripted, with heavy use of the teleprompter. Our standard two-camera approach enables us to do pick-ups for flubbed lines and keep going. 

The product is a nationally marketed unique dietary supplement with cutting edge ingredients that improves mental clarity and focus while fighting fatigue. The target markets are busy moms, stressed college students, business professionals, entrepreneurs and more. I mean, who doesn't need better focus and clarity?

Social media video production is a perfect way to reach your target market and educate them on your product's key features. Here are some tips:

  • Scripting is key!  Hone your message. Read the script out loud! The way we speak "on the page" and in real life are very different! Your ear will hear awkward phrasing that your eye misses. And then practice. practice. practice your delivery..
  • Include illustrations, animations, and text call outs to support the script. Images can often get information across quicker than spoken words.
  • Editing is key! Once you view the video, don't be afraid to make cuts. The attention span of today's viewer is (sadly) fairly short. Tighten up any repetition.
  • Call to action. Wrap up with a good call to action, whether that be website links, phone numbers, or other forms of contact.

The shoot went well and we had several takes of the evolving message. In post-production, we added illustrative images, b-roll and screen graphics to dramatize the usage of the product.

The end result is a series of finely tuned messages for each of the target audiences. With our positive feedback, our non-professional on-camera talents got better with each take. By the end of the shoot, they were really having fun.

Performance, image, words, and tone - it all has to work together. When it does, it's magic. 
These videos will be used on the company's website and in their social media channels to connect to their audience and drive sales.

We enjoyed working with our smart, Austin-based entrepreneurs. Once again, we applied our skills to the task at hand and produced an effective end result. And we are proud to say that we used the product as we were editing- AND IT WORKS!

Product marketing video

Telling a story: Austin social media video production

Social Media Marketing - Austin video production

Every company needs fresh videos for their websites and social media channels that really connect with end users. Whether you are promoting a product, service, or brand, marketing video production just plain works to reach your target market. 

Austin social media video production

Need help with a marketing video production? Or any other video production services?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Social media video production in Austin TX

Our award-winning video production team will be pleased to help make your next project a success!

Austin interview production company
Sep 27

Is this Mic Live? Compelling Interview Video Production

Video , Video examples

Capturing interview videos to tell a story or drive an initiative

As Austin video producers, we get to meet a lot of interesting people from all walks of life. Sometimes we meet the actual movers and shakers in our awesome city. Such was the case for a recent project that had us moving around town to capture eleven compelling interview videos.

Many parts of the community, businesses and city government are working together to train and "up skill" the Austin area workforce in key areas: medical, IT, manufacturing, and skilled trades. As our city grows (and grows and grows), we'll need a skilled workforce to keep up with demand and fill these crucial "middle skill" jobs.

Use testimonial and interview videos to speak to the "heart" of the matter

For this interview video production project, we talked to Austin Mayor Steve Adler, Travis County Judge Sarah Eckhardt, the CEO of Workforce Solutions, the president of Goodwill Industries Central Texas, the president of Austin Community College, and many other community workforce training leaders as they come together for this initiative.

Austin Mayor Steve Adler Interview Video

Austin Mayor Steve Adler

Some of the interview spaces were big and enabled us to set up and light the scene like a TV interview. But some spaces were fairly cramped and we had to be minimalist in our approach to the scene.

The interview videos from each unique perspective were the most important element in telling the collective story. The same three questions yielded very different answers from our eleven on-camera subjects.

Our two-camera approach gave us an option of a medium shot or a close-up. The seamless cutting between soundbites crafted the overall message.

The collective initiative to educate, train, and place workers yielded three separate programs that featured the community leader testimonial videos. The final results were shown on the big screen at a local movie theater during a gala event celebrating the first year of the initiative.

Video is a perfect way to train your workforce and spread your mission to your stakeholders

Best results always come from a professional, but low-key vibe on-set. We accomplished that by getting to each location early and pre-lighting the scene. The subjects could sit down, get mic'ed up and GO. Our preparation made the process simple.

Austin interview video production

We captured first-hand what makes Austin great and how we are moving forward. It's a collective mindset with the Austin community and leaders all pulling in the same direction. In this case to help with unemployment and underemployment and lift people out of poverty through advanced training, building the workforce of tomorrow.

Interview video production in Austin, TX

Need help with testimonial and interview video production? Or any other video production services?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Austin Kickstarter Video Production
Jun 14

Kickstarter Video Production

Video , Video examples

Pushing the Limits: Austin Kickstarter Video Production

Ever been in the back of the beyond or off the grid having an adventure and wished you could take a hot shower? We recently produced a Kickstarter video for a company who has solved that exact problem.

Need help with your Kickstarter video production? We'd be glad to help craft your message and "kick" it out for successful crowdsourced funding! 

Video production sometimes seems to make dreams possible. Such was the case with our recent fundraising video for a Kickstarter campaign. As Austin-based video producers, we are blessed to be in a vibrant community where many local entrepreneurs are in need of media support. It's our job to bring their vision to life for a product or idea. As usual, it all starts with the script. And, as usual, it takes time and effort to make the script RIGHT. What's on the page doesn't always work on the stage.

Use video to spread your mission and message to the masses!

We pushed the on-location envelope by setting up our teleprompter, cameras, equipment and crew OUTSIDE in the Austin summer heat. Working in bright sunlight is never easy, but it worked out splendidly. 

Our female on-camera talent wasn't a professional actress, but she had a lot of media experience and she nailed the content. Huge win for the client's gut instinct that she would be a great choice.

Austin Kickstarter Video

Coupled with shots of the product in use, the video tells the story of how the entrepreneur came up with the idea and how the product kicks the pants of competitors like cold "bucket" shower sprayers or wet wipes. And since the product is such a water saver, it is a natural for use in water stressed areas, after natural disasters and more.

Austin Kickstarter Video Production Company

With each edit version, the video got better. As the dream slowly morphed into reality, the Kickstarter campaign was ready to be kicked off! 

That's what we love about our profession as video producers. We meet passionate people with great ideas, and we push ourselves creatively. Every day is a new adventure. Click here to see the Kickstarter campaign.

We enjoyed this Kickstarter video production that really showed the unique vision of the entrepreneur and his team. Crowdfunding fundraising videos are a lot of fun to work on, and we were happy to craft an exacting message to help move the target market.

Austin Kickstarter Video Production

Need help with Austin Kickstarter video production or fundraising video production?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Non-Profit Video Production
Apr 23

Ronald McDonald, Mattresses, and Volunteers

Video , Video examples

Non-Profit Video Production 

What do you get when you couple CH Robinson, Tempur-Pedic, Ronald McDonald House and lots of enthusiastic volunteers, including local soldiers?

After installing the 5,000th Tempur-Pedic mattress donated in the U.S. to the Ronald McDonald House in Austin, TX, you get a good night's sleep for the parents of sick kids. And then you get a feel-good video showcasing the time and effort of all involved. This non-profit video production was a great project for all involved.

We spent the day putting our video production know-how to use for a very good cause. In fact, very time we do a video project for a good cause, we get out more than we put in!

We interviewed representatives from CH Robinson, Ronald McDonald House and Fort Hood. It was a big "hoorah" push from everyone, from the volunteers, to the local soldiers, corporate sponsors, patients, parents and more. 

And then the real Ronald McDonald even jumped in to help the soldiers complete the mission! We also discovered that Ronald McDonald stays in character, no matter what!

We enjoyed this non-profit video production that showcased the good works done on that day. After editing, he video showcased the outreach done by the client and and was shared with the local news media.

non-profit video production company

Need help with non-profit video production in Austin, TX or elsewhere in the U.S.?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Austin Video Production
Apr 23

Filming Outside “Austin City Limits”

Video , Video thoughts

Filming outside "Austin City Limits"

We love working inside the Austin city limits- our regular flight path. As an Austin-based video production company, we are usually within a 100-mile radius. But sometimes, our radius expands.

It's not unusual to have shoots in Houston or Dallas or San Antonio. There have been some memorable trips to far West Texas. We've also produced videos in Las Vegas and California for Austin-based clients. We even did a shoot in Altoona, PA; we visited Gettysburg on our way back to DC.

This year, we have the opportunity to cover an international conference in Atlanta, Georgia. We covered the group's last conference in Austin. That's how we got to know each other.

Video production - On the road again...

Now we have the challenge of assembling the exact assortment of equipment we'll need to do the job. And then we need to pack it all for transport via the airline industry. In Austin, we have the luxury of throwing everything we might need into our production van. But on a trip like this, we have to really think it through. 

The location is also important. We will need to contact the Audio/Visual people and determine how we can work together and how they can help us. Then once the equipment dragon has been dispatched, our coverage instincts kick-in. The Q&A aspect of this conference is important. An overall audio feed is crucial.

We'll have two cameras covering presenters, PowerPoint details, and audience questions.  It's what we do. It's not difficult. But camera operation requires alertness. Since we will be editing each presentation, we will need to acquire title slides and cutaway shots. Cover the conference subject matter; cover ourselves for the edit.

This time, we will be acquiring interviews away from the conference. Lighting, microphones, and the right lens will be key.  We apply tried and true production techniques to our overall approach. 

Video editing - Back in the saddle...

The final chapter to our out of town adventure comes when we download the footage into our editing system. No one will ever know that it was transported across state lines!

Any extra zest or fun we get from experiencing a new place is secondary to the job at hand. But out-of-town working shoots keep us sharp. It pushes the envelope. 

Equipment, technique, and collaboration. It's a formula for success that's been honed by our video production experience. 

We're proud Austin townies, but it's good to expand our horizons outside our comfort zone, and our time zone...

austin video production companies

Need help with video production in Austin, TX or elsewhere in the U.S.?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Austin Post Production Polish
Feb 20

Adding Post Production Polish

Video , Video examples

We'll fix it in post!

Post production really makes a project sing. A common phrase video and film producers are fond of saying is, "we'll fix it in post." That actually happens, even on small projects. In post production, we mask backgrounds, sweeten audio, remove noise, and key out green screens. You name it!

Post-production is the final step in the video production workflow, the equivalent of polishing a car, or say, a script. We enhance and improve audio quality, video quality, and tiny details.

During post production, we draft versions of preliminary edits for the client to review before the final approval. We determine content and running order in a collaborative effort with our clients.

Next, we add music, motion graphics, titles, and transitional effects to lift a production into the realm of magic. It is really amazing how a music bed and graphics can help even the most mundane subjects take flight.

After we complete the post production stage, the program is released out into the world. Whether via the internet, social media, broadcast TV, or other delivery mechanism, the "medium is the message."

As producers, we have to please ourselves. Because video production is an unending quest for excellence. As a result, seeing everything come together is gratifying and it makes producing videos fun.

Finally, post-production techniques continue to evolve since the days in Hollywood when editors would add "opticals" as special effects.

But the intent is the same. During post production, work to make every project as good as you can.

Editing all of the content and creating graphics and effects is like applying wax to a car or a table-top. Post-production makes everything shine!

Austin, TX video - Bat Bridge

Need help with post production in Austin, TX or elsewhere in the U.S.?

We'd love to help you tell your story.  Contact us for a quick TV video production quote. Or give us a call: 512-388-9404.

Healthcare Video production Austin TX
Jan 27

Help is at hand: Healthcare video production

Video , Video examples

Healthcare video production

Our clients always surprise us with the subject matter for the videos we produce. This self help healthcare video production was no different.

Maybe it's ancient cypress trees, or brain surgery, martial arts, or entomological societies (the study of bugs). We've done 'em all.

Now we can add "pelvic pain" to the list. We had the opportunity to make a physical therapy video program that demonstrated exercises for this all too common problem.

Two excellent and professional "PT's" (physical therapists) appeared on camera for some scripted parts and some action scenes on a therapy table.

They had a sense of humor, too. Their matter of fact explanations usually included an unusual approach, like an umbrella blocking various maladies. The animation and graphics were fun and engaging.

To give it the high tech look, we shot everything against a green screen, and keyed the background white in post-production.

It was fun to cover the activity with multiple camera angles, including one that featured an overhead view. Editing could be precise, with a close-up of the main action.

Healthcare video production

The selected model was well-cast. She brought just the right amount of seriousness and humor to each scene, as we showed how to perform each exercise.

Since the PT's wrote their own script, they had no trouble with their intros and outros via the tele-prompter.

After multiple revision cycles with tweaks and additions to the many illustrations, we had an easy-to-watch video program about how to deal with pelvic pain. Now what?

This was where our knowledge of the video industry paid off. In addition to,the traditional DVD distribution method, we suggested the Vimeo web site.

After payment, the web movie could be watched by the end user for a specified period of time. Our clients were thrilled. They had no idea it could be so easy to distribute their program. It's now working for them, and their clients, every day.

Multiple cameras, high tech look, smart and engaging presenters, and the right distribution medium- it all added up to a successful program that's really helping people.

Austin TX Healthcare video production

By applying our usual video production techniques, this video extends the reach of our physical therapist clients beyond Texas, to clients all over the world.

Austin, TX video - Bat Bridge

Need video production help  in Austin, TX or elsewhere in the U.S.?

We'd love to help you tell your story.  Contact us for a quick production quote. Or give us a call: 512-388-9404.

Texas TV Commercial Production
Dec 05

As Seen on TV: TV Commercial Production

Video , Video examples

TV Commercial Production

Austin TV commercial production

Ah yes, TV commercials. Before the Internet, before social media, even before cable, television advertising was how people brought attention to their product or service. Even though we now have other means of hitting our target market, TV commercial production remains a great way to advertise.

We recently had an opportunity to turn some amazing drone footage into a cohesive message for a coastal property near Corpus Christi, TX.. The Gulf Coast is a business juggernaut, combining land, sea, roads and rail in the robust Texas economy.

Producing a TV commercial to highlight an amazing piece of the Texas Gulf Coast​

The footage was effective in showcasing the potential for the perfectly located piece of land to be developed. Scripting and graphics would enhance the view and tell the story.

Hooking the target audience in the first few seconds is key. This was a fast, shotgun blast of production elements, graphics, footage, upbeat music to set the tone and voiceover.

The script evolved with drafts back and forth to the client. The amazing drone visuals speak for themselves; the VO and graphics filled-in the blanks on the potential for this amazing Texas Gulf Coast location.

Draft versions and minor revisions to the graphics tweaked the message into a tight 30 second informational package. Multiple VO takes finally yielded the right overall tone.

Texas TV commercial production

By applying our usual video production techniques, this piece of the Texas Gulf Coast now has a spotlight on it. We're proud to have crystallized our client’s vision with our commercial.

Austin, TX video - Bat Bridge

Need TV commercial production help  in Austin, TX or elsewhere in the U.S.?

We'd love to help you tell your story.  Contact us for a quick TV commercial production quote. Or give us a call: 512-388-9404.

Austin video production company
Jun 30

Austin, Texas Baby!

Video , Video thoughts

Where We Live

As an Austin video company, the term "where we live" takes on two different meanings. Using technology creatively to tell a story is very much where we "live".  We also physically live in Austin, Texas: more on that later.

In video, pre-production is key

Even though we love the adventure and unexpected aspects of each production, we also try to limit or control the unexpected. Call it experience.

The value of scouting, or doing preliminary reconnaissance, is huge, even for small shoots. Knowing the technical details is “where we live.”

A recent Media Training video production benefitted greatly from our recon mission the day before the shoot. First, where would we shoot? Next, what was the client trying to accomplish? What is the space like? What gear do we need to facilitate the session successfully?

All of those questions were answered in a half hour at the location. Much of the anxiety and potential complexity was eliminated. Bottom line: we were ready, had the right equipment in place, utilized their existing set-up well, and accomplished the intent of the endeavor. As a result, it went very well, and it was fun.

Then,  a Greek chorus of media trainers, who had flown in specifically for this training, weighed-in effectively after each playback of the founder’s responses to typical media questions. During this phase, we even recorded their feedback. We hadn't expected to do that, but we were in position and ready for it when the opportunity appeared. 

video production companies Austin TX

We're proud to be an Austin video company...

The other aspect of “where we live” also raised its head during the media-training session. The founder/CEO had started the company in his apartment in California, but he LOVED AUSTIN. It sounded familiar, and we knew what he was talking about. We are proud of this Austin success story.

Our city of educated, creative talent has provided exactly the culture needed to grow the company beyond the wildest dreams of its founder. Austin attracts people from all over the country for it's positive energy. As an Austin video company, we like being part of that.

Most of all, providing that easy-going-but-effective support was our job for the day. We love our city, and we love using our video production skills  to apply our creative arts to the business world.

Austin, TX video - Bat Bridge

Need video production help  in Austin, TX or elsewhere in the U.S.?

We'd love to help you tell your story.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

Austin Overview Video
Jun 07

Every Ring Tells a Story

Video , Video examples , Video thoughts

Austin Overview Video

Every Ring Tells a Story

Each overview video production has some interesting facts and adventure connected to it. But some have a bit more than others.

A view inside the world of reclaimed and sinker woods turned out to be fun and fascinating. It was for a wonderful client east of Austin in Manor, Krantz Recovered Woods. They specialize in salvaging virgin growth wood, from old buildings, warehouses, barns, etc., and turning it into amazing products ready for flooring, beams, trim and one of a kind furniture pieces.

Wood from before the Roman Empire, buried in the swamps of Louisiana

overview video production

Still of animation from an Austin overview video for Ancient Buried Cypress wood.

They had salvaged 14 truly ancient cypress trees, some that pre-dated the Roman Empire! But how to market this ancient wood....the oldest for sale in the world?

​Overview video to market rare wood

We collaborated with the knowledgeable owner on the scripts, for both an overview video and the video for the amazing ancient buried cypress.

But how to REALLY SHOW IT? Drone videography seemed to be the right tool at the right time for the right view of the huge wood stacks. As the device swooped up and over the ancient woods, we couldn't help but be reminded of the famous scene in the movie, "2001," the cut from a bone in the air to a spaceship...the advance of technology.

There was no need for any sort of teleprompter device for the owner's on-camera parts. He knew what to say. We shaped the ever-evolving script around his on-point soundbites.

Every type of video production tool was used: animation of how the buried cypress came to be lodged in a Louisiana swamp, vintage still photos, iPhone video from the actual excavation, graphics, the drone videography, and our normal B-Roll coverage.

Once we had locked the script, we searched and found just the right voice for the narration. And after some feedback, the final tweaks produced two videos that represent this beautiful natural product from Mother Nature.

We knew next to nothing about rare woods when we embarked on our latest video adventure. But now we appreciate it after our immersion into that world.

Our video production expertise, in collaboration with our client's expertise and enthusiasm about rare woods, yielded a final product that represents us both.

Krantz overview video

Need a marketing or overview video produced in Austin, TX or elsewhere in the U.S.?

We'd love to help you with overview video production.  Contact us for a quick video production quote. Or give us a call: 512-388-9404.

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